[BRANDING]
STRAND BOOKSTORE
WHAT
The Strand is a family owned bookstore located in New York that carries over 2.5 million used, new, and rare books.
WHY
The previous look and feel of the Strand needed a modern refresh to create national buzz for new and old guests.
HOW
Logo variations created with four different icons replacing the “A”: an open book, pen, books on a shelf, and a bookmark. For readers. For writers. For collectors. For philosophers.
